4 min read
5 signs your website is losing you customers
Five common ways a small business website quietly turns customers away, from slow phone pages to broken forms, each with a quick check you can do yourself in a few minutes.
Writing
Notes from the work
Practical write-ups on things I do for clients. Also available as an RSS feed.
2 min read
Next.js performance checklist for small business sites
A practical checklist I use to keep small business sites on Next.js fast: static pages, images, fonts, third-party scripts, client JavaScript, and how to measure it.
3 min read
How I test an LLM feature before shipping it
The checks I run before an LLM feature goes in front of users: a strict schema, a small eval set built from real requests, a score I can compare, and a fallback for when the model gets it wrong.
4 min read
What an AI assistant on your website can and can't do
An honest, plain-language look at AI chat assistants for small business websites: answering from your own documents with sources, saying "I don't know", handing off to a person, what to keep it away from, privacy, and cost.
4 min read
Booking system or contact form: which does your business need?
A plain-language guide for small business owners on choosing between online booking and a simple contact form: the real cost of phone tag and no-shows, what reminders do, and when a form is all you need.
4 min read
Is your WordPress or Shopify site slow? A 10-minute check you can do yourself
A step-by-step PageSpeed Insights walkthrough for small business owners on WordPress or Shopify: what the main numbers mean, the usual causes of a slow site, and what fixing it typically involves.